The Impact of AI on CX Quality

Watch the full podcast here:

Or click here to just listen to the audio.

Continuing the topic of AI, today we are being joined by Doug Rabold to discuss how AI impacts the quality of our work and how can learn how to properly use AI. We’ve seen before in sales and marketing how new technologies can shape the market and this can happen with AI in CX too. To make sure that there is a growth in quality, it’s important that we educate ourselves on the capabilities of AI and how to properly use it to our advantage.

[ 7:37- 8:03 ]  A good understanding of a particular tool allows you to make good use of the tool. If you just start with the tool and don’t know how to use it, then you will feel the negatives of the tool far more than the benefits.

[ 12:11-12:34 ]  You’ve got to make sure that these tools work with your long term strategy, not just the flavor of the day. The data shows that there are uses for AI in CX, but it has to fit into your overarching business strategy. Don’t just throw it in there because everyone else is doing it.

[ 17:09-19:08 ]  It’s much easier and cost effective to keep current clients happy than it would be to find new ones, however it’s being found that it’s much harder to do so when taking the agent out of the equation. No one wants to talk to a computer, and frustrations can be raised when it’s difficult to speak to a human. Many people prefer talking straight to humans, especially in high tension situations.

[ 20:56- 21:22 ]  If an AI agent can fully understand humans’ emotional needs than that would not be good. The more power we give a tool, the more power can be used in different ways that we may not like or benefit from. It’s important to view the ethics of advancements like AI.

At end of the day, customers come first so it’s important that AI improves their experience. AI has the potential to be a helpful tool, but it’s up to us to make sure we are using it properly and educating ourselves to create the best possible quality.

To listen to a recording of this and other episodes, visit And to join our show live each week, go to

Read more

How to Maximize Your Investment in Contact Center Software

New technology often ends up sitting on the shelf, unused. Learn how to maximize your investment and get agents to adopt new tools.

Read More

Human Intelligence vs Artificial Intelligence in CX

We continue to explore AI and its impact on the CX community with Fred Stacey, specifically by viewing the relationship of human intelligence versus artificial intelligence.

Read More

The Impact of AI on Today’s Labor Realities in CX

As technology continues to advance, AI is being integrated into businesses everywhere. AI is seen as one of the most efficient ways to cut costs and increase efficiency, which are very important parts of CX. So how does Al impact CX?

Read More
Customer Contact Central